Focus Group Interview - Plan
To create a focus group I plan to do an interview with a mix of male and females as the target audience for my magazine will be a strong focus on both genders, I also wanted a varied, non biased representation of peoples answers.
The ages of the people I would like to interview need to be around 11-20, like the option in the survey. 11-20 year olds will be my target demographic for three reasons; because of all the people I interviewed over social media, 11-20 year olds were the most willing to participate. Another reason would be that both Big Cheese (15 - 25 year olds) and Kerrang! (15 - 24 year olds) roughly follow my target age and younger people are more interested in rock bands compared to the older generation.
One final reason for this target age is that I am more familiar, socialise and sympathise with this age group, this allows me to input my ideas as I could be considered a ambassador for my own age group. There is no point at aiming a certain niche magazine type at people I cant sympathise with.
The ages of the people I would like to interview need to be around 11-20, like the option in the survey. 11-20 year olds will be my target demographic for three reasons; because of all the people I interviewed over social media, 11-20 year olds were the most willing to participate. Another reason would be that both Big Cheese (15 - 25 year olds) and Kerrang! (15 - 24 year olds) roughly follow my target age and younger people are more interested in rock bands compared to the older generation.
One final reason for this target age is that I am more familiar, socialise and sympathise with this age group, this allows me to input my ideas as I could be considered a ambassador for my own age group. There is no point at aiming a certain niche magazine type at people I cant sympathise with.
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