Script for video:
Joe is your typical Band Solo reader. Joe is 17 years of age and lives close to Cambridge. Music takes a huge part of this sport centric, social life. He loves rock, from Metallica to Queen, Joe loves most of them, he also loves regularly going to concerts and gigs with his friends who share much of the same interests as he does. Joe sets the gatherings up at festivals, gets the group of friends together to enjoy a night of music, even if that means making the new shoes he bought recently dirty.
Joe has his favourite bands and artists, ones that are almost a soundtrack to his life, his achievements and his failures. Joe tries his best to keep up with the newest events and artists. However, he cannot seem to fully indulge himself in the world of keeping up with music news, but Joe fails to know about Band Solo.
Band Solo is the magazine that can accompany Joe. Joe can get Band Solo for 10% off because he is a student. This is because the target audience for Band Solo is 11-20 so what better to entice those ages with a key price difference between our competitors, we also know it's difficult to afford luxuries like magazines while studying so this feature was a no-brainer.
The audience of Band Solo are primarily teenagers going through secondary education and higher education. Hobbies amongst readers being sport, moderate video game entertainment and socializing with friends. Readers are mostly moderate internet users.
As we have mentioned before the target age range is 11-20 years old. With an gender split of male 60% and female 40%. Their occupation would consist of secondary education and higher education. 13% are in employment. The social class we will be targeting is ABC1 which is typical for a magazine of this genre.
We found our typical Band Solo reader through a series of questionnaires created on SurveyMonkey.com. We asked for our participant's age, favourite bands, which mode of address they perferred (formal or informal) etc.. We then sculpted my magazine's features to suit the majority of my target audience's opinion. We also set up a focus group interview with similar questions to the ones that featured within our survey. We asked 6 students, all 16-17 so are of the target audience's median age to find what was best for our magazine. Results were eye-opening and way more detailed than the survey we conducted prior. Conducting this audience research helped us specifically find the correct and suitable content for the decided target audience. We were also able to simulate the conventions used by popular magazine brands that helped in their successes. The focus group interval can be found in the description below.
In both the audience research methods we found that more people preferred rock music to rap music or any other kind, so with this information we decided to base the music magazine off a genre that the majority of the target audience prefers.
Our magazine appeals to our target audience through the mode of address we use within our articles. As we mentioned in our pitch to Bauer Media Group, we would refrain from using so much informality as it slows down reading, can intimidate readers and it doesn't always get your point across so clearly. Although, it does create personality in a sense, so we decided to use elements of informality and formality in our article writing. This will conform to the conventions already put in place for target audiences such as ours, but not so much so readers that fall out of the target audience category do not find reading the magazine an intimidating task.
Another way our magazine appeals to the target audience is the use of Sans Serif fonts to convey a straight to the point attitude to music media, coupled with the colour accents used throughout the magazine, this conformed to convention and so was the most successful.
This is my post-post production questionnaire. I conducted this so my peers could evaluate my work in emulating my target audiences' thoughts and feelings, so it would appeal to them the most. The results suggested that the magazine was conventional.
No comments:
Post a Comment